Around 400 exhibitors from 27 countries and territories worldwide will take part in Food & Hospitality Vietnam 2026 (FHV 2026), set to take place in HCM City later this month.
Vietnamese businesses are strengthening their presence in Southeast Europe through active participation at Interfood & Drink 2025, the region’s largest international food and beverage fair, held from November 12–15 at the Inter Expo Centre in Sofia, Bulgaria.
Việt Nam has a strong presence at the exhibition with 23 participating companies, including 18 firms from HCM City showcasing their products at the Việt Nam Pavilion.
A survey by Việt Nam Report from July - August this year shows that 62.5 per cent of businesses expect the F&B industry to grow by 5-10 per cent this year.
The latest shutdown reduced the number of stores operating in the country to approximately 304,700, down four per cent year-on-year, according to a report published by the iPOS.vn platform, which specialises in researching the Vietnamese market.
Findings showed that the F&B industry reached a revenue of VNĐ590 trillion (US$23.65 billion) in 2023, a rise of 11.47 per cent against 2022, in which dine-in accounted for more than 91 per cent.
Rapid expansion of foreign food and beverage (F&B) chains in Viet Nam was making the domestic market more robust despite the trend of tightening spendings in a global downturn.
According to experts, though economic difficulties would continue in 2023, there remained untapped business opportunities for small firms and cooperatives in the F&B industry.
The HCM City government has set up a Food and Beverage Association to explore, preserve and develop Vietnamese cuisine and showcase it both domestically and to the outside world.
The Netherlands is Viet Nam''s second-largest trading partner in the EU martker after Germany. It is also considered one of the gateways for Vietnamese goods to penetrate this vast market.